Huffman has preceded over a greater push to mobile. Reddit still makes a slither of revenue from advertising in comparison to Facebook and Twitter, however it has started to see real progress, growing its ad business by 112 percent in the last two years. While it took a few years, Huffman (led by ex-CEO Ellen Pao’s anti-harassment policy) began to ban a lot of the less desirable subreddits and dish out harsher punishments to those harassing, doxing and insulting other people. At this point, Reddit had built a tight-knit community, but had several fundamental issues which scared advertisers and new users. It wouldn’t be until 2015, after a succession of CEOs brought in by Advance Publications, that the original duo of Huffman and Ohanian would take back the reigns. While many in the Reddit community liked the rather web 2.0 look, it began to lag behind the other social networks rapidly gaining traction, such as Facebook and Twitter. Huffman and Ohanian, alongside other early Reddit employees Aaron Swartz and Christopher Slowe, left Reddit in the next few years. Let us help you elevate your growth game today! Start Your FREE Growth Audit Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Achieve and exceed your goals with a high-impact strategy!
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